From Lucy Battersby at the Sydney Morning Herald:
Communications Minister Mitch Fifield is reportedly considering a ban on gambling ads screening from the start to finish of sporting events.
Television networks are increasingly reliant on revenue from the gambling industry, which spent nearly $150 million on wagering and lottery advertisements in 2016, an increase of 19 per cent on 2015.
Networks have been screaming for cuts to their licence fees in the May federal budget, to make up for declining ad revenue….
Threats by networks to shut down free-to-air sports should be taken with a pinch of salt. Gambling has recently been a major advertiser but the networks survived for many years without them.
Buy out of advertising — as in the 1987 replacement of tobacco advertising with health messages — seems a good option compared to cutting license fees. Positive health and related (especially alcohol and gambling) messages can help shape better attitudes in society, with long-term benefits from lower medical and welfare costs.